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National Use Your Gift Card Day

It started when public relations guru Tracy Tilson was going through her wallet. She found several unused gift cards. “If I have them, so do a lot of other people,” she reasoned. That was her aha moment.

Tilson trademarked and formed, a separate company. She worked with the Retail Gift Card Association and a consultant, and talked to merchants. “They loved it,” she said.

Now go get yourself or someone you care about something special!

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