National Use Your Gift Card Day

Use it! or Lose it!

It started when public relations guru Tracy Tilson was going through her wallet. She found several unused gift cards. “If I have them, so do a lot of other people,” she reasoned. That was her aha moment.

Tilson trademarked UseYourGiftCard.com and formed useyourgiftcard.com, a separate company. She worked with the Retail Gift Card Association and a consultant, and talked to merchants. “They loved it,” she said.

Now go get yourself or someone you care about something special!